Objectives:
Conner Prairie Interactive History Park, created by Eli Lilly in 1934, is Indiana’s only Smithsonian Affiliate. Families of today engage, explore and discover what it was like to live and play in Indiana’s past.
Kevin Wood Interactive (KWI) partnered with Publicis Indianapolis, a full-service advertising agency, to design and develop a new microsite to highlight the 1863 Civil War Journey:Raid on Indiana exhibit. This incredible, one-of-a-kind outdoor experience combines high-tech theatrical wizardry, including video, sound, staging and Conner Prairie interpreters, to draw guests into the true story of General John Hunt Morgan’s cavalry raid on Indiana.
Primary Strategic Objectives included: 1) Develop creative that supported the feel of the exhibit 2) Provide education resources for guests to continue their learning experience offline 3) Highlight exhibit-specific events and blog postings 4) Increase search visibility though creating very focus content based on keyword research 5) Encourage Word-of-Mouth and Social Sharing.
Solution:
To meet these objectives. a number of key content area were developed including: 1) An Interactive Map of the exhibit 2) A “Challenge A Friend quiz with Twitter and Facebook integration 3) A 3-D Scrapbook with more detailed information about the characters and the story of Morgan’s Raid 4) An Interactive TImeline 5) A “Share Your Experience” micro-blogging section where guests can upload text, images and video detailing their experience.
In the weeks preceding the launch – and continuing though the outdoor season – a conversation on Twitter was facilitated and tracked using the hashtag #1836CWJ.
Read about the main Conner Prairie Interactive Park website project
