Objectives:
Bilou Enterprises is a consulting company specializing in Annual Giving. Bilou offers the expertise of Valerie Lambert, to conduct, enhance, analyze and critique their clients’ campaigns and offer counsel on how to improve programs in the following areas: Online Giving, Social Media, Direct Mail, Phonathon & Special Events, Database Management, and Data Analysis and Campaign Reporting.
Key Strategic Objectives identified for the new site included: 1) To introduce the brand 2) To create a platform for Valerie to promote herself as a forward-thinking expert in her field 3) To increase business leads.
Solution:
The new website offers several paths of engagement. The Events Calendar provides information about free or low-cost webinars of interest to target market groups. The Blog and the Calendar share an integrated subscription allowing users to manage branded email notifications for either or both.
The events and the blog are then promoted through multiple social media channels, with the feeds pulling back into the website.
zlinemedia (during the time I was co-owner) also developed a file management system for Bilou to build out an Annual Giving Resources area of the site with future plans to release as a premium paid membership area.
Phase 2
Bilou Enterprises has since retained Kevin Wood Interactive (KWI) for support, metrics, and enhancements. Since launch, KWI developed a custom paid seminar functionality for the site that allows for the easy listing, administration and payment processing for a series of seminars Valerie Lambert is giving. This is the first of several revenue generating enhancements that are part of the long term strategy and planning for the website.
