Objectives:
In celebration of the 100th year anniversary of the Boy Scouts of America, The Crossroads of America Council was launching a special membership campaign.
Strategic Objectives included: 1) Providing parents and kids with audience-specific imagery and messaging 2) Ability for parents and kids to search for scout units by grade and location 3) Capture contact information 4) Events calendar 5) Showcase a series of videos Myer and Wallace was producing profiling current and former scouts of high esteem and the role scouting played in their lives 6) Provide a budget-conscious solution for managing the content of key areas of the site.
Solution:
Based on Meyer and Wallis’s design, zlinemedia – during the time I was co-owner – developed an animated splash screen to both visually engage the user and allow them to self-identify by audience group. Parents and kids are then provided user-specific imagery and messages. Solutions to other objectives were provided by integrating third party online and social sharing tools such as Google Calendar, Picassa and YouTube into the site.
