Objectives:
Decatur Vein Clinic (DVC) was founded more then a decade ago to deliver high-quality, patient-friendly vein treatments to people in need. They specialize in non-surgical procedures for the treatment of vein disease, such as varicose veins, spider veins, and venous insufficiency.
The previous DVC webiste was not optimised for search engines, was difficult for the staff at various locations to keep updated, and was not gernerating the volume of sales leads and conversions desired.
Market research indetified some additional challenges that the preivios site did not adequately address. Potential clients typically had a lot of questions about vein conditions and treatments. Many people were unclear on the differences between Varicose Veins vs. Spider Veins and polling showed several common misconceptions.
Primary Strategic Objectives included: 1)increase search engine visibility and traffic to the site 2)increase the email subscription list 3)create additional paths of engagement to increase conversions.
Solution:
A site architecture, and wireframes were created to establish strong calls to action and mutiple paths of engagement. Based of this documentation, Publicis Indianapolis created an enganging visual design communicated the brand as was consistant with the Agency’s offline marketing.
Other key components to addressing Decatur Vein Clinic’s business goals included: 1) A CMS solution that was hightly optimised for search 2) A content strategy to establish the site as a trusted information resource and increase organic search traffic 3) Optimising page layouts for Conversion.
