Problem:
Website was difficult to update and information was difficult to find. Website was not generating enough online donations to meet Gleaner’s goals.
Solution:
Zline – during the time I was co-owner – designed a website around three primary calls to action: Donate, Volunteer, Learn. As a non-profit with limited resources, Gleaners needed a streamlined and efficient content management process. We implemented an enterprise-level content management system that allows content areas to be divided among different groups in the food bank. The system has functionality for future publish to/from dates to allow the entry of content at one time to go live automatically at future dates.
Result
Potentials donors visiting the Gleaners site are quickly able to locate the donation areas and give online. Since launch, online donations increased by dramatically, paying off the investment of the site within two months. Online Volunteer submissions have also increased.
Since launch, Gleaners has retained Kevin Wood Interactive (KWI) for support and enhancements.
