Objectives:
Monroe Hospital had an outdated website that was not adequately meeting the needs of their users, and was difficult for the marketing department to update and maintain. Kevin Wood Interactive (KWI) was engaged to redesign and redevelop the website with the following Strategic Objectives in mind: 1) Provide a CMS for the marketing department to handle updates 2) Create strong Information Paths for Patients & Guests, Physicians, Volunteers and Employees 2) Increasing search engine visibility and keyword rankings 4) Create a user-experience that reflected the personal, patient-centric care that Monroe Hospital provides.
Solution:
To meet these objectives the project included: 1) A Search Engine Friendly (SEF) Content Management System (CMS) to allow for easy updating without any technical knowledge 2) The Information Architecture (IA) was structured to allow users to find information by category or user-group 3) The development of online forms to facilitate pre-registration and job applications 4) Patient Testimonial videos 5) Display of current ER waiting time.
